We turn transaction, customer and location data into decisions that fill the room.
Ins8Laboratory is a data and location intelligence consultancy. We build the customer intelligence, measurement and next-best-action systems that retail, services, health and government organisations use every day.
Talk to usWhat we doServices
Four practice areas, delivered as working systems in your own cloud, not as slide decks.
Identity resolution, RFM and segmentation
One customer record across point-of-sale, ordering apps, phone orders and CRM. Lifecycle segments, churn risk and value models refreshed daily.
Next-best-action and CRM programmes
Rule-based, auditable decisioning on who to contact, on which channel, with which message, with control groups and incremental measurement built in from day one.
Marketing analytics and attribution
Paid media, web analytics and CRM data consolidated in one warehouse, so channel spend, campaign lift and customer outcomes are read from the same numbers.
Catchments, site selection and geo audiences
Trade areas, service zones, neighbourhood profiles and footfall context for network planning, local marketing and expansion decisions.
How we work
Engagements that leave a system behind, owned by you and documented for your team.
Discovery
We audit the data you already have, reconcile it against your reports and agree the questions worth answering.
Pipeline
We build the warehouse, identity resolution and daily jobs in your Google Cloud or equivalent account.
Activation
Segments, campaigns and next-best-action rules go live channel by channel, with approval gates and control groups.
Measurement
Weekly reporting in plain language for owners and operators, plus the dashboards your team runs itself.
About Ins8Laboratory
Ins8Laboratory is a Romanian consultancy founded in 2025 by practitioners with more than twenty years of experience leading media, insights and analytics functions at multinational consumer companies and large-scale development projects across EMEA.
We work with retail, services, health and government organisations across EMEA. Our tooling is built on Google Cloud (BigQuery, Cloud Run) and integrates with the point-of-sale, ordering, messaging and advertising platforms our clients already use, including Meta, Google Ads and TikTok for Business.
Company details
- Legal name
- INS8LABORATORY SRL
- Registration
- J2025004575004 · CUI 51174508
- Registered office
- Splaiul Independenței 3, Râmnicu Vâlcea 240166, Romania
- Operations
- Bucharest, Romania
Contact
Tell us what you are trying to decide and what data you have. We reply within two working days.
Email: start@ins8laboratory.com
Address: Splaiul Independenței 3, Râmnicu Vâlcea 240166, Romania